CIRCULAR FASHION
based on cradle-to-cradle philosophy, plastic-free when possible. no compromise between ethics, quality and conscious production.
fashion
as a
weapon.
interrogating socio-political taboos through conceptual fashion. creating an arena where dialogue is the primary weapon.
our vision
maison blanche is a counter-cultural label that defies the broken structures of luxury and fast fashion alike. every collection targets the defamation of minorities, gendered conflict, and feminism, with the LGBTQIA+ community at its core.
what we stand for
RADICAL INCLUSIVITY
equitable employment, queer politics and radical inclusion in every stitch. subversion is not aesthetic, it is structural.
SOCIO-POLITICAL DIALOGUE
collections as conversation. fashion as a platform for the marginalized, the unheard, the deliberately silenced.
design philosophy
we believe exceptional design should never come at the expense of ethics, inclusion or craftsmanship. every collection is created with an uncompromising approach to quality, proving that conscious production and fair conditions can coexist with the highest design standards.
origin
born during covid lockdowns, coinciding with designer Yannik Zamboni's graduation from FHNW Basel. the label emerged not from privilege, but from necessity.
-
now
maison blanche launches its own perfume line
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2024
maison blanche launches its independent sales channel
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2023
maison blanche presents the DNA collection at NYFW
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2022
Yannik Zamboni wins the reality TV show «Making the Cut» and debuts at NYFW
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2021
first collections developed during lockdown
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2020
Yannik Zamboni founded «maison blanche»
«circular fashion is the only future i want to imagine. if you really want to succeed, have no plan B.»
- Yannik Zamboni